Understanding different delivery types with Marketo mailings

When looking at a scheduled email's distribution you'll want to understand the different types of delivery methods and status which are outlined below.  Additionally, the chart is interactive allowing you to zoom in and out along with selecting and unselecting different delivery methods to display the status of each.

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  • Personalized Scheduled - These are the people that Seventh Sense has determined a personalized time within the scheduled delivery window to receive their email.
  • Personalized Sent - These are the people that had a personalized send time that Seventh Sense has successfully completed sending in Marketo.
  • Predicted Scheduled - These are the people that Seventh Sense has no data on and therefore uses a predicted time.
  • Predicted Sent - These are the people that had a predicted send time that Seventh Sense has successfully completed sending to HubSpot or Marketo.
  • Predicted Override Scheduled - These are the people that Seventh Sense has at least one optimal time for, however, none of them fall within the scheduled delivery window.  For example, if you schedule a mailing over 12 hours and someone has no optimal times within that window, Seventh Sense will predict a time to deliver their email within the window. 
  • Predicted Override Sent - These are the people that Seventh Sense has at least one personalized time for, however, not within the delivery window. Instead, Seventh Sense sent using a predicted top time based on your data set.
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