Understanding Different Delivery Schemes

For advanced use cases, Seventh Sense has developed a number of delivery schemes for testing purposes.  This knowledge base article provides insight into how and when to use them.

During the scheduling process, to select a delivery scheme other than the default, you can use the drop down menu next to "Delivery Scheme" similar to the below.

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Below is a listing of the delivery scheme types that are options when scheduling a mailing.

  • Personalize Sending (Default)
  • Throttle Sending (Randomized) 
  • Throttle Sending (Even Distribution)
  • Throttle Sending (Weighted by Account Average)

100% Personalized (Default)

This is the default setting and what is used as the most common method of scheduling a mailing.  When this scheme is used, the system will personalize the email scheduling time for any person on the list that has a profile and use a weighted randomization time for any person on the list that does not have a profile.

The below example shows the distribution of a list for both how many people were personalized and how many have weight randomization during a sample 24 hour delivery window.

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Throttle Sending (Randomized)

In this delivery scheme, the system will pick a completely random time for each person in the list to be delivered their email within the scheduled delivery window.  This can be useful with ABM strategies where you're sending to a large number of people within a single corporate domain.  It can also be useful to remove potentially older bias data caused by months or years of blasting email at the same scheduled time.   

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Throttle Sending (Even Distribution)

In this delivery scheme, the system will pick a random time for each person in the list to be delivered their email within the scheduled delivery window similar to the above, however, will distribute the randomization more evenly over the scheduled delivery window.  This can be useful when testing to find a top engagement time for a particular list, similar to the study we wrote about in this article.  It can also be useful with ABM strategies where you're sending to a large number of people within a single corporate domain or to remove potentially older bias data caused by months or years of blasting email at the same scheduled time. 

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Throttle Sending (Weighted by Account Average)

In this delivery scheme, the system will pick a random time for each person in the list to be delivered their email within the scheduled delivery window similar to the above, however, will weight the number of people scheduled based on the overall engagement of your entire audience.  This is the systems default mechanism of using randomization throughout the system as we believe it provides an even balance of randomization and taking advantage of data you have on your overall audience.

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