Using delivery time optimization (DTO) and throttling with HubSpot batch / one-off emails

 

This knowledge base article details different ways of using the delivery time optimization workflow action for batch / one-off email sends.  This would include any type of email like newsletters, webinar invites, promotional offers, etc.  All in all, any emails you are sending that have a defined timeline to be delivered and are not part of an ongoing automated campaign.  

You may also want to check out this support article which reviews a number of frequently asked questions.

Currently, Seventh Sense offers the following options for integrating delivery time optimization (DTO) / throttling with batch mailings in HubSpot. 

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  • 1 Day Delivery Window - This option is the most commonly used. Once a contact is enrolled and reaches the 1 day delivery window step in the batch mailing campaign, HubSpot will communicate with Seventh Sense to determine the most optimal time within the next day for the contact to proceed to the mailing step in the workflow.
  • 2 Day Delivery Window - Once a contact is enrolled and reaches the 2 day delivery window step in the batch mailing campaign, HubSpot will communicate with Seventh Sense to determine the most optimal time within the next 2 days for the contact to proceed to the mailing step in the workflow.
  • 3 Day Delivery Window - Once a contact is enrolled and reaches the 3 day delivery window step in the batch mailing campaign, HubSpot will communicate with Seventh Sense to determine the most optimal time within the next 3 days for the contact to proceed to the mailing step in the workflow.
  • 4 Day Delivery Window - Once a contact is enrolled and reaches the 4 day delivery window step in the batch mailing campaign, HubSpot will communicate with Seventh Sense to determine the most optimal time within the next 4 days for the contact to proceed to the mailing step in the workflow.
  • 5 Day Delivery Window - Once a contact is enrolled and reaches the 5 day delivery window step in the batch mailing campaign, HubSpot will communicate with Seventh Sense to determine the most optimal time within the next 5 days for the contact to proceed to the mailing step in the workflow.
  • 6 Day Delivery Window - Once a contact is enrolled and reaches the 6 day delivery window step in the batch mailing campaign, HubSpot will communicate with Seventh Sense to determine the most optimal time within the next 6 days for the contact to proceed to the mailing step in the workflow.
  • 7 Day Delivery Window - Once a contact is enrolled and reaches the 7 day delivery window step in the batch mailing campaign, HubSpot will communicate with Seventh Sense to determine the most optimal time within the next 7 days for the contact to proceed to the mailing step in the workflow.
  • 12 Hour Delivery Window - Once a contact is enrolled and reaches the 12 hour delivery window step in the batch mailing campaign, HubSpot will communicate with Seventh Sense to determine the most optimal time within the next 12 hours for the contact to proceed to the mailing step in the workflow.
  • Immediate Delivery Window - This option is only to be used for testing purposes as emails will not be send time optimized.  Once a contact is enrolled and reaches the immediate delivery window step in the batch mailing campaign, HubSpot will communicate with Seventh Sense and the system will immediately respond for the contact to proceed to the mailing step in the workflow.

Once you are ready to deploy or schedule your email,  there are two options as detailed below.

Start delivering your email immediately

Schedule your email to begin delivering on a future date

 

 

 

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