With the split test automation workflow action, you can easily run A/B, 3 or even 5-way multivariate tests natively in HubSpot.
Some things people are testing and using split test automation within HubSpot workflows include:
- Send times
- Preview text
- Marketing copy
- Subject lines
- HTML vs. plain text emails
- Delay time between emails
- Number of emails sent in a nurture stream / automated campaign
- Email from name
- CTA positioning or color
- Number of promotional items and placement
- Audience segmentation
- Email frequency
- Seventh Sense's email health tool
If you're looking for some inspiration on variables to test, this is a link to an article which provides numerous examples and step by step instructions.
Below is a step by step guide on how to use the split test automation action in your workflows. In the following example, we're setting up a 5 way multivariate test, however, you can choose 2, 3 or 5 elements to test.