Using split test automation for HubSpot workflows

With the split test automation workflow action, you can easily run A/B, 3 or even 5-way multivariate tests natively in HubSpot.  

Some things people are testing and using split test automation within HubSpot workflows include:

  • Send times
  • Preview text
  • Marketing copy
  • Subject lines
  • HTML vs. plain text emails
  • Delay time between emails
  • Number of emails sent in a nurture stream / automated campaign
  • Email from name
  • CTA positioning or color
  • Number of promotional items and placement
  • Audience segmentation
  • Email frequency
  • Macro-throttling
  • Seventh Sense's email health tool

If you're looking for some inspiration on variables to test, this is a link to an article which provides numerous examples and step by step instructions.  

Below is a step by step guide on how to use the split test automation action in your workflows.  In the following example, we're setting up a 5 way multivariate test, however, you can choose 2, 3 or 5 elements to test.


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